Why do I use the method of business I've chosen?

Hey there!  Without any further introductions, I'm just going to place these stats here:

Statistics show that a staggering
53% of consumers haven’t printed a photo in more than 12 months.
70% don’t have photo albums.
42% no longer print photos at all.
We are essentially raising a generation conditioned to not print photographs.
— -2015 nationwide survey conducted by Professional Photographers of America (PPA)

 

WOW!  Let's take a look at this a bit deeper. 

 


  We're so bad about keeping our images on our computer or phone, aren't we?!  What would you do if you woke up one morning and they were all gone?  I've been there, unfortunately.    2017 Laura Sue Brod Photography     www.laurasuebrod.com

We're so bad about keeping our images on our computer or phone, aren't we?!  What would you do if you woke up one morning and they were all gone?  I've been there, unfortunately.

2017 Laura Sue Brod Photography

www.laurasuebrod.com

"53% of consumers haven't printed a photo in more than 12 months" 

Raise your hand if you haven't printed a photo in the last year.  Is your hand up?!  Maybe this is you --

A) Snap photos B) Edit them using an online/social platform or basic phone editor C) Share the best images to Instagram or Facebook, tag family and friends, or maybe even put them into a collage and email to family.

 

"70% don't have photo albums" 

True story.  I didn't have an album of my own until I decided to make one of my tenth wedding anniversary images. 

 

"42% no longer print photos at all"

Now, I don't personally fall into this category, however, I'm sure some of you do.  If you're in this group, I'd love to hear why you don't print any images.

 

"We are essentially raising a generation conditioned to not print photographs" 

  It's definitely worth investing in heirloom-quality albums and prints so that you have something tangible to pass to future generations, as well as to share with friends and family.    2017 Laura Sue Brod Photography     www.laurasuebrod.com

It's definitely worth investing in heirloom-quality albums and prints so that you have something tangible to pass to future generations, as well as to share with friends and family.

2017 Laura Sue Brod Photography

www.laurasuebrod.com

Ok, I recognize that this is a STRONG statement.  This statement, however, is based on research and statistics.  Somewhere along the way, a gigantic shift happened in the way that we look at and value our images. 

 

- Let's contrast the statistics above by looking at something different.  I'll use the example of my own family. -

 

My Granddaddy (Hey - we're from the south, that's what we call him.  Pronounced Gran-diddy.  Haha.) passed away a few years ago.  We've inherited some scrapbooks, photos, and photo albums that were his.  STACKS OF THEM!  Times have, indeed, changed. 

We tend to leave images on our computer/cloud/storage device forever, look for them years later, praying that nothing has happened to them.   We had some very important photos to us get lost forever when our computer hard drive crashed.  We can't get those photos back.  Read that again:  We can't get those photos back. 

 

WHY PRINTS MATTER

There are SO many reasons why I shifted my business method from being a photographer who only offers digital downloadable images to being a photographer who emphasizes the importance of printed images, albums, and wall pieces.  Yes, I still offer digital images, however, I encourage clients to purchase printed items! 

Here's a short list of why I find it important for us to print our images (in no particular order, and with explanations, because... words come too easily for me!).

 

  Keeping small prints handy allows you to easily grab and show off your memories when people stop by your place!  You can even organize them in cute little bins or books so they don't get mixed up with another event.    2017 Laura Sue Brod Photography     www.laurasuebrod.com

Keeping small prints handy allows you to easily grab and show off your memories when people stop by your place!  You can even organize them in cute little bins or books so they don't get mixed up with another event.

2017 Laura Sue Brod Photography

www.laurasuebrod.com

1. Printing your images allows you to highlight a smaller section of your photos to easily share in person.

  • Remember when you took 3047 images that one time at the Grand Canyon, and never did anything with them?!  Print your top 20 as 5x7s, and keep them in your living room.  Your friends will love getting to rifle through them at your next dinner party!

 

2. Printing through your photographer allows you to see the images the way that they created them and intended for them to be enjoyed.

  • Last Christmas, you finally set up a gorgeous photo session for your family.  Everyone smiled, no major meltdowns, it was perfect... you NAILED IT!!  Immediately, you made your Christmas cards at your local store's print kiosk.  The cards looked ok, but poor hubby looked a little green, and you looked a little  yellow.  SIX months later, you finally remembered to print some images for yourself.  You went down to the same print kiosk and printed an 8x10.  And now, when you walk past those prints in the hallway, your image is glued to the frame, looking like some weird, clear goo was poured down in there, and you fear ever trying to take it out of that frame...
  • I KNOW you know what I'm talking about, LOL!!  :D
  • When you choose to print through your photographer, yes... it will cost more.  But YES, the colors will look right.  YES, the print quality will last for years to come.  YES, your photographer will stand behind their work, and YES, you'll know that your investment was worth it!

 

  Not only do albums make GREAT coffee table books, they allow you to show off your most proud moments!    2017 Laura Sue Brod Photography     www.laurasuebrod.com

Not only do albums make GREAT coffee table books, they allow you to show off your most proud moments!

2017 Laura Sue Brod Photography

www.laurasuebrod.com

3.  Albums allow you to revisit the occasion over and over again!

  • How I approach albums: They ought to tell a story.  Details of the day.  Emotions.  Moments.  When you open up that baby book or that military homecoming album, you experience the day all over again, even without words on the pages.  When you flip through those engagement photos, you remember what it felt like as you finally got to take formal photos with the love of your life.  You re-live the wedding day and all its moments.  Albums are PRICELESS memories.  They are so, so, so worth it. 

 

4.  Wall art pieces allow you to showcase what's most important to you in your own home - both for yourself and visitors to your home.

  • I think this one kind of explains itself.  I have a gallery wall going up the stairs just inside the entry of my home.  Photos of family gathered together and special memories flood the wall, all the way upstairs.  It's really fun to see people stop and look at the photos when they haven't been over to our home before.  I love watching that moment!!  You will, too.  I promise :)

 

5.  Printing your images allows for generations that follow after you to be able to touch, smell, see, and cherish the things that you hold dear, and keep the legacy and memories for generations to come!

  • Finally, let's go back to Grandaddy.  Perhaps you have some memories of your grandparents or other loved ones via photos, albums, etc.  There's some kind of special, tangible experience that happens when you can see, smell, feel those images and books.  Knowing how much love my Grandma put into those books makes them all the more special to me.  Allow your generations that follow to experience the same special moments that we do.

 

Print your images. 

 

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As always, I'd love to hear from you!! If you have any questions or thoughts, reach out, below!

xoxo,

-Laura